What are Connections in CRM 2011?

by Roshan Mehta
Dynamics CRM 4.0 has a very useful feature known as Relationships which allow you to link Accounts, Contacts, and Opportunities with each other using a set of defined relationship roles. However, the limitation of only being able to define relationships between these three entities can be problematic for some businesses that require other system or custom entities to be connected in some way.

This is where Dynamics CRM 2011 comes to the rescue! CRM 2011 provides an extension to this idea of relationships in what is now called Connections. These allow you to set up a connection between multiple records of any entity type in your system – including custom entities!

Setting up a connection between records is very simple

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